National News – TRUST Notes for Marketplace Leaders: Building a Corporate Reputation of Integrity
Now more than ever, consumers consider a company's reputation when shopping for goods and services. But at a time when corporations are intensely scrutinized by journalists and bloggers, a strong reputation is both more difficult to achieve and more complicated to maintain.
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National News – TRUST Notes for Educators: The Role of Character in Academics
Four important roles for character in academic life...
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Local Students Honored for Expressing Positive Character in BBB Essay Contest
As a program of BBB’s Center for Character Ethics, the Laws of Life Essay Contest invites high school students to share the “laws” that influence their thoughts and actions, and help them make daily decisions.
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2013 BBB Business Ethics Awards Winners Revealed
After much anticipation, Better Business Bureau Serving Central, Northern and Western Arizona (BBB) reveals the 2013 BBB Business Ethics Awards winners during its 12th annual dinner.
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Support
As we strive to keep markets free, profit-making noble, and the competitive spirit robust, it is critical that we also maintain the highest level of integrity in our leadership. Over the years, we have encountered thousands of leaders who share our passion for integrity and our belief that leadership character is the foundation of the free market.
We extend our heartfelt gratitude to our Founding Torch Bearers, Torch Bearers and Sponsors. It is through their support that the BBB Center for Character Ethics can continue its mission to serve the community of leaders, educators and our youth as a provider of research, training and best practice recognition in character ethics through a working collaboration of experts and practitioners.
For more information about sponsoring our efforts in Greater Arizona
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